Because of the special profiles of many of our customers and the length of many of our contracts, a partnering approach which truly understands customer needs and the constraints and pressures on them is vital. Collaborative working is at the heart of Babcock's business model helping us to address and often find innovative responses to the challenges our customers face and to fulfil their objectives.
We have a well-embedded performance review system with the MoD, which is in its seventh year and have established customer survey and feedback arrangements with our other major clients. We commit significant time and effort to monitoring, evaluating and improving our relationships with customers. Customer satisfaction forms a key part of the non-financial objectives set in our senior management's annual bonus targets.
Supply chain engagement
The partnering approach we take in our relationships with our customers is also applied, where appropriate, to our supply chain. Working collaboratively with our suppliers will enable us better to support the longer term requirements of our customers. An example of our proactive approach to supply chain management is our involvement in the SC21 (supply chains for the 21st century) programme. The programme is hosted by A|D|S and Babcock sits on SC21's Steering and Primes Working Groups. Our supply chain management activity also extends to areas such as integrated business planning, joint risk and opportunity management and the hosting and facilitating of supply network engagement events.