Babcock wins DAF’s ultimate sales accolade for a second time
It costs five times more to attract a new customer than keep an existing one. That’s according to Khalid Saleh, author of “Conversion Optimization: The Art and Science of Converting Prospects to Customers”, who notes: “The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition versus 18% that focus on retention.”
Read more >>
Lifecycle Solutions for Steam Generators and Critical Industrial Plant
African Fusion speaks with Dhurusha and Elbert regarding the company’s ISO 3834-driven strategy in addressing South Africa’s crucial fabrication and asset management requirements for power and industrial infrastructure.
Read more >>
Empowering Women in Welding
African Fusion caught up with Dhurusha Chetty, the Welding Engineering Manager at Babcock Africa, to delve into her pivotal role in the company's welding operations.
Read more >>